"Help a robot get its wings"

Voting has just ended for an ad contest on Etsy.com. I voted for this one by Norma V. Toraya (Crankbunny on etsy). It is one of only two out of the 10 nominees I think would be appealing to the person who doesn't know what Etsy is, and who may not have any preference about buying handmade items.
The simple explanation in the ad is easy to understand and the gentle humor gives it the right funky-but-serious-about-the-business image that might just be the push that gets the viewer to check out the site and buy something. Now, if only etsy would start advertising!! Go watch the ad, it's really well done.  http://tv.etsy.com/video/A-Robot-Gets-Its-Wings